Marketing  ·  Branding  ·  Graphic Design  ·  Events

Caroline
Maritato

Designer, Creator & Brand Builder  ·  Charlotte, NC

Designing the visual, the story, and the room — so that every detail has a purpose.

Caroline Maritato

About

Background & experience

I’m a graphic designer, brand strategist, and marketing leader with 6+ years of experience creating visual content, brand systems, and communications materials across print, digital, and event formats. I bring a designer’s eye and a storyteller’s instinct to every project — from building brand identities and social media graphics from the ground up, to producing slide decks, one-pagers, event signage, and digital campaigns for organizations across the Charlotte region.

Rooted in Union County and a graduate of UNC Charlotte, I currently lead marketing and creative direction for three brands — Axiom Path, Cognifyd, and AI//FORWARD — where I manage visual identity, content production, and large-scale event experiences. I also serve on the board of the IT Professionals Community, overseeing branding and communications across four regional chapters.

My work lives at the intersection of design, community, and communication. I’m at my best when the visual and the meaningful come together — and I take pride in the details that most people never notice but everyone feels.

Outside of work, I’m someone who genuinely loves gathering people together — whether that’s hosting friends, planning celebrations, or simply creating spaces where people feel at home. I’m a reader, a writer at heart, and someone driven by faith, family, and a real passion for building community. That same care and intentionality I bring to my personal life is what shows up in everything I design and create professionally.

01
Marketing
Integrated campaigns across email, social, paid media, and content — strategy and execution from copy to creative to analytics.
02
Branding
Brand identity systems from the ground up — visual language, color, typography, voice, and guidelines that hold across every touchpoint.
03
Graphic Design
Print and digital assets — banners, postcards, social graphics, event signage, and branded templates built for real-world use.
04
Events
End-to-end event production — from concept and vendor management to branded experience design and on-site execution at scale.

Work Experience — 01

Axiom Path

Marketing Manager · Oct 2023 – Present

A Charlotte-local global solutions provider specializing in Enterprise Talent Solutions, Consulting, and Advisory Services. As Marketing Manager, I oversee a small marketing team and drive strategy and execution across all marketing efforts — spanning brand development, visual content production, digital campaigns, social media, external communications, and print and event collateral.

Slide Deck — 02
Slide Deck — 02
PDF
Flyer — 01
Flyer — 01
PDF
Flyer — 02
Flyer — 02
PDF
One-Pager / Flyer — 03
4×6 Postcard
Company LinkedIn Banner
Team LinkedIn Banner
Sample LinkedIn Post
Event Panel Backdrop Slide

Event Showcase

2024 Golf Event

Event Showcase

2025 Golf Event

Work Experience — 02

AI//FORWARD

Marketing & Events Director · Mar 2025 – Present

Charlotte’s strategic hub for AI-focused networking and knowledge-sharing for organizational leaders. I lead planning, promotion, and creative production for high-profile events connecting business, technology, and community leaders across the region.

Subsection 01

AI//FORWARD 2025 Conference

Digital and print materials from the 2025 AI//FORWARD Conference coming soon.

~15 assets · Event design, branded materials, digital graphics

Subsection 02

ThinkAI Symposium — 2026

Work Experience — 03

Cognifyd

Marketing Manager · Jan 2025 – Present

An emerging technology company under the Axiom Path family of brands. I support marketing strategy and communications — developing visual content, brand materials, and digital assets that establish Cognifyd’s identity in the market.

Digital and print designs for Cognifyd coming soon.

~10 assets · Branding, digital design, marketing materials

Work Experience — 04

IT Professionals Community

Board Member, Marketing & Communications · Ongoing

A nonprofit professional organization with chapters in Charlotte, Lake Norman, Gaston County, and Raleigh-Durham. I lead marketing and communications across all chapters — designing and producing digital and print materials for the website, social channels, and community events, alongside event promotion, outreach, and member engagement support.

Subsection 01

Logos, Branding & Joint Community Materials

Brand assets and joint chapter materials coming soon.

Part of ~20–25 assets across all IT Professionals Community work

Subsection 02

Charlotte IT Professionals

Charlotte chapter event materials and designs coming soon.

Digital and print assets · Event promotion, member communications

Subsection 03

Lake Norman IT Professionals

Lake Norman chapter materials coming soon.

Digital and print assets · Event promotion, member communications

Contact

Get in touch

Let’s make something worth remembering.

Open to new opportunities, projects, and partnerships.

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